The client is a popular figure in the entertainment industry in USA and wanted to help professionals in and outside of the magic and clown industry set up their own stores online. The client desired a website that would allow creation of online stores as in a shopping mall where other professionals of the same industry could put up their wares like a magic trick or a toy for sale. Registered users were provided with numerous options on how their shop would feature in the search list. Online transaction procession was provided to facilitate online sales.

Nathan Ark provided an e-commerce solution for a business to consumer website. The website also had an e-messaging system to inform the registered users of the new stores formed online and also about the events and discount offers.