A leader in the entertainment industry with a subscriber base in excess of 500,000, with several portals aimed towards dating, entertainment, and communications, wanted to develop a series of interactive applications for exclusive use of its subscribers. Applications included online web-based applications and downloadable desktop and distributed applications. These interactive applications integrated the use of video, audio, animations, and text chat over the internet and local intranets.

Nathan Ark developed a series of applications to meet the client's requirements. Using these applications to enroll new subscribers, the client has been adding 2,000 subscribers a month and has over a million subscribers today. In addition, Nathan Ark's support solutions are helping the client maintain high levels of customer service in spite of rapid business growth. With the business model associated with the applications, the applications are also branded and licensed by the company to other similar providers in the entertainment industry.